A web banner is a famous method of online advertising which was started before other methods of online adverting on World Wide Web (www). This method of online marketing entails embedding an advertisement into a web page.
The main reason for this form of advertising is attracting the traffic of web users to a website by linking to the website of the advertiser through the banner. Therefore, internet users will access the website once they click on the advertisement banner which is shown in another similar website. These advertisements can be in different formats from an image (GIF, JPEG, PNG), or JavaScript or even flash files. Images are the high-demand ratio shape between advertisers.
This kind of advertising could be via affiliate programs or direct advertisements on the same domains and have fixed costs for per thousand clicks or based on monthly contracts. Google also has a Pay Per Click Banner advertising on its Partners Websites.
What are image ads?
Google AdWords image ads are graphical. They appear on Display Network sites that you have selected. The main advantage of this method is effective graphics with using Google AdWords targeting technology.
Moreover, unlike traditional online graphical ads, image ads can be matched to a page's content. However, in traditional advertising you can run your ad only on websites with similar concepts and not on a single target page.
What size Google image ads has?
You have several size and placement options(You can click here to visit the samples):
- Banner (468 x 60)
- Leaderboard (728 x 90)
- Square (250 x 250)
- Small Square (200 x 200)
- Large Rectangle (336 x 280)
- Medium Rectangle (300 x 250)
- Skyscraper (120 x 600)
- Wide Skyscraper (160x600)
Where will my image ads appear?
Image ads usually appear on a Google Network, not on Google search results. Website owners can choose which formats will be shown on their website.
Our consultants at Rayatec are ready to help you create your ads and plan your budgets based on your needs. You only need to fill the form at the bottom right of this page and our marketing department will contact you shortly.
